From Insights to Strategies: Building Networks in Music and Marketing

Brief introduction and summary of the experience:
The exchange between Miroslava Petrova, a young entrepreneur from Bulgaria, and Rodrigo Sáenz-Messía Urquizu, an experienced entrepreneur in Spain, focused on sharing valuable business knowledge and entrepreneurial practices. Miroslava, who runs her own marketing company, participated in the Erasmus for Young Entrepreneurs program to expand her understanding of client acquisition, partnerships, and the effective use of networks. Rodrigo, with years of experience in the music sector, emphasized the importance of passion in business and provided actionable advice to Miroslava, enhancing her knowledge base.

Description of activities completed:
During the exchange, Miroslava and Rodrigo explored key aspects of business and entrepreneurship:

• Discussions on strategies for attracting and retaining clients, including offering free services and implementing proven practices.
• Insights into building partnerships, finding new collaborators, and leveraging professional networks for promotion and business growth.
• Exploring the use of social networks as a tool to promote products and services effectively.

Rodrigo shared his experiences and challenges in managing his music services company, offering Miroslava practical advice she can apply to her marketing business.

Benefits of the project:
This exchange provided Miroslava with a deeper understanding of running and sustaining a business. Key takeaways include:

• Practical strategies for overcoming business difficulties, managing clients, and developing partnerships.
• Skills in stress and burnout management to maintain productivity in demanding business environments.
• The importance of networks, both in business development and for promoting services or products effectively.

The exchange also exposed Miroslava to the potential role of AI in business practices and client management, which will prove valuable as she grows her company.

Future collaborations:
Both entrepreneurs expressed interest in staying in touch. Miroslava and Rodrigo agreed to contact each other for future marketing advice or business-related discussions if needed.

For more information, please contact the local contact points involved in the exchange:

New entrepreneur's contact point:
Miroslava Petrova – City: Varna, Bulgaria

Host entrepreneur's contact point:
Rodrigo Sáenz-Messía – City: Madrid, Spain